Epic Games Store: The Latest Updates, Deals, and Ongoing App Store Challenges

The Epic Games Store continues to shape the gaming landscape for PC and mobile players. From exciting reward programs to major industry disputes, there’s always something new to explore. This article breaks down the most recent developments, current deals, and key challenges facing the platform in 2025.

Epic Games Store: New Rewards and Exclusive Offers

Gamers are always on the lookout for the best deals, and the Epic Games Store is stepping up its game. Recently, players started getting 20% back in Epic Rewards on purchases in popular games like Fortnite and Rocket League. This benefit now covers select purchases through Epic's payment system globally, including PC, iOS, Android, and the web. These Epic Rewards can be used within the store or in-game, significantly increasing overall value for users.

For more details about how these new deals work and how you can maximize your savings, check out the official Epic Games Store announcement on Epic Rewards.

Mobile Gaming Setbacks: The Apple App Store Battle

While the Epic Games Store expands its features, its relationship with mobile platforms faces difficulty. In May 2025, Fortnite was blocked from iOS devices worldwide after a series of disputes with Apple. As reported by CNBC, Apple blocked the game’s reinstatement on the App Store, leaving millions of mobile gamers unable to play. Learn more about this situation in the article Fortnite is now offline on iOS worldwide as Apple blocks game.

This conflict has also affected broader access in both the United States and the European Union. The team at CBS News explains that Epic’s submission to bring Fortnite back to iOS was also denied, impacting the entire Epic Games Store’s expansion into mobile gaming. For up-to-date coverage on the ongoing situation, read Apple blocks Fortnite game on iPhones, video game company says.

What Does the Future Hold for the Epic Games Store?

Despite these setbacks, the Epic Games Store continues to innovate and reward its loyal community. With enhanced cashback, seasonal promotions, and ongoing improvements, players are encouraged to engage directly with the platform. While the mobile gaming battle with Apple is ongoing, Epic’s transparency and aggressive rewards strategy help maintain player interest.

Conclusion: Why Gamers Should Watch the Epic Games Store

The Epic Games Store remains a major force in digital gaming, offering unique deals and striving for a more open gaming marketplace. Whether you’re looking for the next great deal or investigating industry news, keeping an eye on the store ensures you never miss out. Stay tuned for further updates as Epic continues to break new ground and advocate for gamers on every platform.